TRACE SPORTS TO LAUNCH ON DStv – 100 DAYS BEFORE THE OLYMPICS
5 April 2012
TRACE Sports, a new-format channel dedicated to revealing intimate behind-the-scenes stories of the world’s favourite sporting heroes, will be launching on DStv channel 129 on Tuesday, 17 April 2012. The channel will be available to DStv Premium subscribers.
TRACE Sports targets sports fanatics and armchair sports consumers of both genders between the ages of 15 and 49 who are interested in stories about sports icons – legends and rising stars. The channel will give DStv Premium subscribers special access to sports celebrities by letting them into the private lives of champions through exclusive profiles, gossip, news, documentaries and entertainment shows.
“TRACE Sports is a channel which takes a unique view on sports stars, giving our subscribers access to new content not currently available on DStv. We are confident that this channel will be a big hit,” says Aletta Alberts, General Manager Content, MultiChoice.
Olivier Laouchez, Chairman and CEO, TRACE Group, says: “The launch of TRACE Sports in Africa is a major milestone for our Group. TRACE Sports will bring the DStv audience a great mix of content where sport meets glamour, where athletes reveal their real life and personality. We are excited to be launching the channel exactly 100 days before the Olympics as we believe that our content will allow DStv subscribers to connect more with featured Olympians.”
Nico Meyer CEO of MultiChoice Africa said “MultiChoice is committed to constantly improving its DStv subscribers viewing experience and enjoyment. We believe that the addition of this new channel is in line with our mission to always provide subscribers with so much more.”
Alongside features of global sporting icons such as Usain Bolt, Lewis Hamilton and Roger Federer, TRACE Sports will also broadcast exclusive content with Nigerian stars such as Nwankwo Kanu, Obafemi Martins, Joseph Yobo, Julius Aghahowa, Taribo West, Victor Anichebe, Jay-Jay Okocha, John Utaka, John Obi Mikel, Finidi George, Celestine Babayaro and Daniel Amokachi.
DStv audiences can also look out for Peter Odemwingie, Michael Essien, Sulley Muntari, Jordan Ayew, Abedi Pele, Andre Ayew and Asamoah Gyan from Ghana; Cameroonians Benoit Assou-Ekotto, Patrick M'boma, Roger Milla and Samuel Eto'o; Didier Drogba of Ivory Coast; Senagalese star Demba Ba; and Emmanuel Adebayor from Togo, who will also be featured on the channel.
Programme highlights on the channel include: Up Close With where the champions get to choose the location of their interview; Entourage which focuses on the companions or parents of sports celebs, getting to know the champions through the eyes of their inner circle; Legends which gives a strong documentation of the real lives of those who got to write their names in gold letters in the history of their sports. Joelle Kayembe, the African supermodel and new face of Trace and Trace Foundation, will present the signature show In the Name of Good, which depicts the involvement of great champions in causes that are important to them.
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About TRACE:
Launched in 2003, Trace is an independent brand and media group active in two fast-growing segments of the entertainment industry: music and sports. Trace has developed 4 successful pay-TV and digital platforms, which are available in 160 countries to more than 80 million subscribers.
Website: http://www.trace.tv/en/sports
Twitter: @TraceSports
About MultiChoice Africa:
Since pioneering digital multi-channel television in Africa in 1995, MultiChoice Africa Limited has established operations in 47 countries including the adjacent Indian Ocean islands. The company provides a range of both DTH, DVB-H and DTT pay television services under the brand names DStv and GOtv and is widely recognised as the leading provider of premium news, sport and entertainment in Sub-Sahara Africa.
DStv and GOtv provide a range of family entertainment packages which allows subscribers flexibility in price and choice without compromising quality or variety. Pay television services are supported by the MultiChoice operations which provide subscriber management services to ensure that all technical and billing support is of the highest quality.
MultiChoice Africa operates from two satellites over Africa. The KU Band Eutelsat W7 satellite which stretches from Senegal in the West to Mauritius in the East and the KU Band IS 7 satellite which covers Southern Africa.
MultiChoice Africa maintains its leadership position in consumer technology by continually introducing new products and services. Since the launch of DTH (DStv) over two decades ago the company has introduced DVB-H technology - enabling mobile television in Ghana, Kenya, Namibia and Nigeria under the brand name DStv Mobile as well as DTT (DBV-T2) technology in Zambia, Uganda, Kenya and Nigeria under the brand name GOtv. The company was also the first to introduce the Personal Video Recorder (PVR) and High Definition (HD) Television to Africa, and continues to trial and investigate new technologies to ensure that MultiChoice subscribers remain at the cutting edge of entertainment and technology.
Through continuous innovation in technology and assembling an excellent range of local and international channels on the DStv and Gotv bouquets, MultiChoice Africa has succeeded in adding significant value for subscribers and television consumers in Africa and has seen phenomenal growth in its subscriber numbers.
As a business operating on the African continent, MultiChoice Africa is very conscious of its responsibility as an African business to the sustainable social and economic development of the people of Africa. The company’s flagship CSI project, the MultiChoice Resource Centre (MRC) programme plays an important role in providing access to information to rural and disadvantaged schools. The programme provides schools with the latest digital satellite technology and gives them access to content on eight premium and informative television channels through the DStv Education bouquet. MultiChoice Africa is also committed to the development of media in Africa and is a partner in the CNN MultiChoice African Journalist Awards, the most prestigious event on the continent which recognises journalistic excellence.
MultiChoice Africa Limited is a registered company based in Mauritius and is a wholly owned subsidiary of the Naspers Group.
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